At present, the stone market demand differentiation, high-grade high-quality stone popular. With the rise of decoration industry, people's understanding of stone is more and more deep, and the requirements are gradually improved, which drives high-grade stone gradually to become the mainstream of the market and become the favorite of the stone market. According to the latest "China Stone Industry Development Report (2015)" forecast, in 2015, domestic stone enterprises above the designated size are expected to achieve a profit growth of 10% compared with the previous year, stone import and export is expected to increase by about 3%.
The report pointed out that in 2014, Chinese stone enterprises experienced the most difficult year since the economic crisis, with Shuitou as the representative of the country's major stone markets, all of which had "run away" due to the rupture of the capital chain. From the Shuitou stone index, whether the price index, or the climate index, are showing a downward trend. In 2014, the electricity consumption of stone Wells, official Bridges and water heads gathered by stone enterprises in Nan 'an all increased negatively. Originally full of confidence in the 2014 market of large stone enterprises also had to deal with carefully, adjust the development strategy. In addition to the slight growth of some large-scale enterprises, the operating conditions of the majority of enterprises remained the same as the previous year or declined, and a considerable number of small and medium-sized enterprises were suspended production or on the verge of bankruptcy.
The report also pointed out that in the current situation of slowing market growth and intensifying competition, many enterprises are still unwilling to get rid of the long-term dependence on the traditional economic growth mode and the original enterprise development mode, holding on to the weak, hoping for the market to warm up again, and unwilling to change the inherent business mode. The development of the industry is not standardized, and the low-price vicious competition in the industry is widespread; There are too many low-end companies, competitive pressure is passed down layer by layer, and there is no innovation mechanism for upstream and downstream to improve each other. Due to the fear of peer imitation and low price vicious competition, some enterprises in product development and investment in new equipment hesitate, enterprise innovation will be contained, which is more common in natural stone and artificial stone enterprises.
"In 2015, the stone industry will not be as bleak as rumors outside, the situation is still very optimistic." Li Zhengrong, deputy chief editor of China Stone Association, said that with the construction of "One Belt And One Road" economic belt and the export of infrastructure technology such as high-speed railway, the market opportunities of building decoration engineering will continue to increase. In the next 10 years, China will maintain an annual construction volume of more than 2 billion square meters. In 2015, the investment and construction scale of real estate development will maintain a growth rate of more than 15%. Building decoration industry represented by stone is promising, with an expected annual growth rate of about 9%.
"At present, China is transforming from a 'world factory' to a 'world market.'" Zheng-rong li said that only the correct understanding of China's economic development in the new normal, comply with the industrial transfer, industrial transformation, and the development trend of industrial upgrading, actively adapt to market changes, in order to improve the quality and benefit as the center, gradually realize the product structure adjustment, the management pattern, marketing pattern adjustment and the improvement of quality of practitioners, By relying on investment to pull the tooling market to rely on consumption to pull the transformation of the home decoration market.
According to the existing development data, in 2015, the transformation and upgrading of the stone industry will further accelerate, the stone industry will still maintain a steady growth, and the growth rate will decline to some extent. Scale above stone enterprise marble, granite plate output, main business income, profit is expected to increase by 10% or so than last year. With more investment into the stone industry and the upgrading of existing enterprises, processing investment will continue to grow rapidly. Stone import and export will maintain growth, the growth rate is expected to be about 3%.